TECHNOLOGY
THE MOST SUCCESSFUL mobile apps get that way because they promise to do one thing well and they deliver on it . The highest converting ecommerce and lead generation sites succeed for the same reason . They ’ re all intentionally designed with their customer ’ s experience in mind .
The same principles required to create successful mobile apps apply to designing websites that convert . Unfortunately for everyone , most websites don ’ t leverage those principles .
Mobile apps are designed intentionally to help people accomplish a few specific things .
Ecommerce sites should be designed to help people research , purchase , and get support on products from a brand . Lead generation sites should be designed to provide so much value to a potential lead that they become one .
Who is your site for ?
Since the only real way to increase your conversion rate is to increase the number of people who find your site relevant to what they are trying to do , it makes sense to align around those people and their goals .
Understanding who your customers are and what is important to them is step one . You can read all about how to pull that off in our new book Stop Marketing , Start Selling . From there , your only task is to ensure your website and its content are designed to help
8 March 2016