TELECOMMUNICATIOTNS business model is a pattern for the group in the years to come . As the American arm of global Telefónica , it delivers services to the group as a whole , and this is an important part of its mission . Telefónica USA ’ s sales effort concentrates on three elements , the first of which is the international communication service it offers to American customers who are trading with the rest of the world . In particular , the huge amount of trade that the USA carries out with Mexico , South and Central America is a target for Angel Barrio . However , its main source of revenue is the business it does with its customers within the USA , providing ‘ over the top ’ services rather than networks . Increasingly , the provision of network infrastructure , the traditional territory of former national telcos like Telefónica , are becoming a commodity . Value-added services for large companies that require a complete suite of cloud based communications technology across their global operations , seamlessly managed and customized to their business needs are the future for the agile , flexible business that the group aspires to be . This is the world of unified communications , and his satisfaction at leading his company at the spearhead for this fast evolving concept is palpable . Unified communications , though it relies on technology to deliver it , is by no means a simple platform or technology , but pulls together enablement in a variety of areas . From voice to internet access to data , to deliver what are known as converged solutions .
Unified Communications allows the companies to deploy their own virtualized contact centers in Telefónica data centers . With this customizable service , customers can enjoy the same functions as if they were on-premise contact centers , but without capital expenditure and platform updating costs . “ With no capital investments or licensing fees , the customer ’ s resources can be dedicated to their core business ,” says Barrio . “ For example we run one of the biggest unified communications projects in the world . We manage
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