Business Chief US+CAN Magazine March 2020 | Page 101

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Dallas Cowboys

$ 5bn

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MAJOR SPONSORS
American Airlines , AT & T , Bank of America , Ford Motors , Dr . Pepper , MillerCoors and PepsiCo .
Established in 1960 , the Dallas Cowboys won its first two divisional championships in 1966 and 1967 . Despite not playing in the Super Bowl since 1995 , the Dallas Cowboys still generate the most operating income compared to other NFL members , generating US $ 420mn in 2018 . In 2009 , the AT & T Stadium became the franchise ’ s home ground , the stadium cost US $ 1.2mn to build and has a capacity of 100,000 .
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