WHAT ARE THE KEY TRENDS AND DISRUPTORS WITHIN YOUR INDUSTRY AT THE MOMENT ?
LEADERSHIP
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Mckinsey defines Generation Z as people born from 1995 to 2010 . This generation is the first truly digital native generation exposed to the internet , social media and technology from an early age unlike Baby Boomers , Generation X and Millennials who remember a time before the internet was mainstream . Key traits of Generation Z include connectivity , inquisitive , entrepreneurial and brand-consciousness . Currently , Generation Z comprises 32 % of the 7.7bn global population ( 2019 ).
With this in mind , Business Chief speaks to Calvin Carter , CEO of Bottle Rocket , which provides end-to-end digital transformation services to improve connectivity between businesses and consumers . Carter discusses the changes , challenges and benefits this new generation entering the work environment will bring to the technology and software industry .
WHAT ARE THE KEY TRENDS AND DISRUPTORS WITHIN YOUR INDUSTRY AT THE MOMENT ?
Within today ’ s evolving marketplaces , the brand differentiators that have proved successful in the past are no longer enough to set a company apart . This new era has been dominated by a new type of customer , emerging as a result of the digital literacy that is now fed from Generation Z through to baby boomers and beyond . The connected customer , who interacts with brands through digital means ,
MARCH 2020