to provide a much easier way for businesses to quantify and understand what they are investing in when looking at collecting data , processing it and moving it . It provides the opportunity to have greater agility and real time analytics .”
Clarke does however comment that , in order to speed up the adoption of these technologies , “ government and regulators have a role to play to ensure that legislation is clear , to guide companies on the correct usage of this technology . The significant benefits offered by the increased use of Big Data and analytics has to be balanced with the lawful , compliant use of data .” Raj Bawa Operations Director at JBi Digital adds that , “ while the culture has improved significantly in this area ,” he too believes that the need for impactful enforcement or policing of big companies is urgently needed to truly reap the benefits of the technology .
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