SUSTAINABILITY
66
A new international study conducted by Unilever has revealed that a third of consumers now favour brands which they feel are doing social or environmental ‘ good ’. Unsurprisingly , this trend is becoming poignant in the world of business too . Investing in companies with a vibrant green thumb has become an evident priority for potential clients , making this an important consideration for all businesses .
However , despite the many benefits which follow businesses who decide to ‘ go green ’, CitySprint has revealed that whilst 90 % of SMEs thought sustainability is an important aspect of conducting business , over half of these businesses are failing to invest in any sustainability goals . It seems there is an equal number of businesses that pride themselves on fulfilling a greener agenda , for example by selecting suppliers and contractors who are known for sustainable conduct ( 31 %), and businesses who dismiss green-oriented goals altogether . Essentially , the world of sustainability is at a loss ; businesses are overpromising and underdelivering .
As influential companies continue to demonstrate an ‘ all or nothing approach ’,
MARCH 2020