SECTOR
Making energy easier goes a long way As one of the nation ’ s fastestgrowing energy suppliers , North American Power tackles a variety of obstacles and challenges that face the retail energy industry — one of which is the perception that the average consumer has a short attention span when it comes to the energy they use .
Greg Breitbart , North American
Power ’ s CMO , argues that it ’ s not that consumers don ’ t care about their energy use , but rather they are frustrated by how hard it is to understand why their energy costs what it does , and what they can do to use less ..
“ There ’ s a common assumption made in our industry that people don ’ t care about energy that much and they only spend a few minutes every year thinking about it ,” he
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