Business Chief US+CAN Magazine November 2015 | Page 59

NORTH AMERICAN POWER
ENERGY to reduce their energy costs . This report , which is a type of service that no other supplier outside of Texas currently offers , uses information provided during the enrollment process so that it can be tailored to the customer ’ s home and energy habits .
“ At North American Power , we want our customers to feel okay — and maybe even good — about paying their bill , because they actually understand where , when and how their home used energy ,” said Breitbart .
North American Power also dedicates an immense amount of effort to simplifying its customer experience . One way that the company is accomplishing this is through a complete redesign of their website and online enrollment process , which includes a reduction in the amount of text and pages a customer needs to read and click through to enroll . They are also focusing on an optimized mobile experience , as many customers visit napower . com via smartphone .
“ A big part of our online customer experience is ease-of-use , which to us means interacting with customers in a way that makes it easy for them to understand their choices ,” said Breitbart .
North American Power also makes their phone-based customer experience a significant priority . Intelesure plays an integral part in this .
“ We ’ ve had our call center partner that we ’ ve worked with since the very early days of our company , Intelesure , collaborate with us to dramatically improve our customer experience ,” said Breitbart . “ Our sales and customer care teams hold calibration calls several times a week with Intelesure ’ s coaches to listen to several different types of calls , evaluate what was done well , what could have been done differently , and provide direction accordingly . We ’ ll continue to strive for an exceptional customer experience on every single call .”
For North American Power , technology is key Crysdale noted the importance of technology and how its presence is further fueling the success of the company . North American Power is designing , constructing and implementing an entirely new end-
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