TECHNOLOGY
The US market is at the center of communication service evolution with traditional carriers , retail brands and Silicon
Valley app companies all competing for market and technological supremacy . Here ,
Daniel Kurgan , CEO of international carrier services provider BICS , explains the unique dynamics of the
US market and the trends the company is seeing from its customers across all of these segments
THE INTERNATIONAL COMMUNICATIONS market is a fascinating and constantly evolving industry filled with innovation . Nowhere is this more evident than in the USA , where Silicon Valley ’ s finest are competing to provide mainstream and new app-based services traditionally offered by the likes of Verizon and AT & T . Simultaneously , traditional wireless providers are looking to provide value added services and complete the move to enhanced IP-based services , and a plethora of new MVNOs are entering the market based on popular retail brands and price-led propositions .
It is a market where only the strongest will survive , and each segment of communication players must address their own unique challenges to ensure they win or retain the market share to meet their business objectives .
Dominated by two market needs , which can be categorized into MNOs ( mobile network operators ) and digital service providers , the US proves to be an exciting testing ground for
14 November 2016