ARBONNE INTERNATIONAL
ARBONNE INTERNATIONAL
Arbonne International is a company that helps change lives : to enable it to do that effectively it has to keep ahead of the way people think and live their lives - and that ’ s where IT comes in
By the time Petter Mørck died in 2008 , he had seen the business that he founded in 1975 grow from a small Swiss provider of personal health products to a global giant with its base in California since it moved there in 1980 .
Today Arbonne International employs a direct workforce of some 800 . However , its multi-level marketing ( MLM ) business model , whereby sales are effected through a network of independent consultants , makes it a lot bigger than this figure suggests . More than 250,000 franchised or licensed agents , each running their own business with the support of Arbonne testify to the success of that model in the marketplace . Yes , a quarter of a million businesses in the United States ,
Canada , Europe , Australia and New Zealand are established to market Arbonne ’ s range of health and nutritional products , made from natural , botanically-derived and pure ingredients . These products are 100 percent developed by Arbonne ’ s scientists , the formulae are all Arbonne ’ s own , and 50 percent of these products are manufactured in the company ’ s own facilities . Mørck ’ s vision was to make safe , high quality and natural health and wellbeing products available to the average person at affordable prices , and ‘ pure , safe and beneficial ’ remains Arbonne ’ s ethical mantra .
Servicing the orders from so many consultants , each with a greater or smaller number of his or her own customers , is probably the most business critical part of a
34 November 2016