INTERNATIONAL EXPANSION The new platform , apart from stabilizing sales from month to month so the system could cope with rapidly fluctuating levels of business traffic and support sustained growth , was selected to allow Arbonne to expand internationally . “ We wanted additionally to be able to open for business in non-English speaking countries ,” says Thier . In anticipation of exponential growth into new geographies , the greater part of the e-commerce platform has been moved to Amazon Web Services ( AWS ), a world-embracing suite of cloud-computing services that make up an on-demand computing platform . “ Our level of business already scales fivefold at the end of the month , and with AWS within minutes we add five times the server capacity . The advent of cloud has been a great addition to our infrastructure ,” Thier adds . AWS Auto Scaling now ensures that no matter how large or unexpected the spikes in sales demand may be capacity will be automatically increased to meet them .

The new system has delivered increasingly smooth month-end

– Guy Thier , CIO closes , the CIO reports , clearing the way for a rapid transition to introducing far greater flexibility in the market using the latest tools . “ We began working towards a future where you are not tied to a website or to a laptop . These days there are many more innovative and creative ways of creating a shopping cart off a website whether with mobile device , Amazon Echo [ the voice activated virtual assistant already available in the USA and being launched in the UK this year ], Apple TV or a kiosk solution where you can have the personalized shopping experience of your choice

44 November 2016