TECHNOLOGY
Arbonne to create new channels . For example to make it easier for consultants to access their figures an Amazon Echo version of their portal will soon be released so they can simply ask for the statistics and receive a spoken answer – soon it will be possible to do that from a smartphone too . Asked whether frequent upgrades don ’ t mean a lot of training , Thier replies that these apps are designed to be intuitive , “ We try to build things in a way that you don ’ t need training . The first mobile app we launched in May was provided the same information as the internet portal for consultants
and we had zero training . In the first week we had 20,000 downloads of the app ; now it ’ s running with about 35,000 users and not a few problems have been reported .”
The company is poised for an era of rapid expansion , made possible by IT . For six years it had not moved into any new territories because of technology and language hurdles : now it is planned to move into at least five new countries over three years . The infrastructure is scalable , the model proven , and Petter Mørck ’ s vision of passing a legacy to the great great grandchildren he will never know personally is becoming a reality . www . arbonne . com 49