“ People expect improvements at a pretty fast clip these days ”
— Victoria Holt , CEO , Protolabs
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The message from consumers is clear : “ treat us right or perish .”
This month , we explore explores the strategies being adopted by companies that want not simply to survive this age of seamless consumer experience , but to thrive in it . Victoria Holt , CEO of digital manufacturer Protolabs , agrees that customer expectations in her industry have changed over the past decade . “ People expect improvements at a pretty fast clip these days . So , being able to very quickly design , prototype
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