CORTEX
Social media is the most visible , immediate and effective medium through which companies can interact with their customers . These three startups are using AI to revolutionise the customer experience online .
“ Software teams need to use customer analytics to become user-centric and create software that delights users and drives business outcomes ”
— Antony Edwards , Chief Operating Officer , Eggplant
“ Software teams need to use customer analytics to become user-centric and create software that delights users and drives business outcomes .” Edwards ’ observations are backed by a recent white paper from Adobe . Noting that the most successful modern companies are the ones that have
CORTEX
Small , Boston-based AI startup Cortex touches more lives on a daily basis than most major advertising firms .
Founded in 2015 , the company owns and operates a proprietary AI platform that reportedly eliminates the need for a dedicated social media data analyst .
“ Cortex learns what makes better marketing content and offers creative direction , social media insights , and competitive benchmarking based on this data analysis .”
Trusted by diverse global brands like Heineken ( achieving a 39 % increase in engagement with the beverage giant ’ s Dos Equis property ) and band Maroon 5 , Cortex uses its algorithmic analysis of social trends to “ know exactly what to post , when , how often , and instantly add the most effective photo or video . No more guessing , no more searching . Done in no time at all .”
59 www . businesschief . com