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DIGITAL TECHNOLOGIES ARE part of our daily lives . Smartphones , social networks , the Cloud , Big Data and the Internet of Things have dramatically changed each and every sector of the business world . Like a tidal wave sweeping over our economy , little by little since the 2000s half the Fortune 500 companies have been wiped off the list . For many companies founded prior to the digital era , digital transformation represents a real challenge , one that can only be met by reconsidering their very fundamentals .
Physical and virtual worlds coalesce It ’ s a fact . Digital is stepping up the pace of trade and strengthening what is now international competition , particularly with the arrival of the ‘ born-digital ’ newcomers . Traditional economic models are fast becoming obsolete , and the way in which companies interact with their customers , partners and employees has undergone a radical transformation in the wake of realtime and interactivity demands . From data centers and mobile devices to physical environments , new approaches have evolved to provide a better customer experience . The emergence of these trends has seriously challenged traditional business relations , systems and processes ; indeed it has rendered them completely obsolete . It is fascinating to see just how much the line between the physical and digital world is blurring . The lack of distinction between these two worlds is forcing companies to redefine their business model . And this is the true challenge of the digital business : greater agility within innovation efforts , and a stronger desire to improve the customer experience . This reconsideration is fundamental , for it is the only way for companies to meet , or indeed , exceed customer
26 October 2016