3 STEPS TO A SUCCESSFUL DIGITAL TRANSFORMATION
introduce digital business processes and connect the data flows of each silo , using integration technologies like APIs , secure data transfer ( MTF ) or EDI .
Digital services : Business service exposure and use via digital channels is broadening professional relations and offering customers greater added value . For example , by incorporating dozens of different applications ( Uber , Yelp , etc .), Google Maps allows the co-creation of value between Google and its commercial partners . These services are far from being reserved exclusively for companies specialising in new technologies . These days all sectors can use API , from retail and finance to the hotel industry . This allows organisations to exploit their services in an innovative way , creating new revenue potential .
Digital experience : The set-up of a digital platform is essential to both the creation of new economic models and the success of a digital transformation . Banking services , for instance , have evolved dramatically , and customers can now consult their information on their mobiles and online and not just at their branch . Omnipresence is a strong customer experience . Amazon is another excellent success story . Over the years , the company has developed new business models with the set-up of digital platforms . Previously limited to book sales , Amazon is now a Cloud giant , holding its own against the biggest IT companies . Shrewd managers and directors who adopt these changes , allowing their organizations to capitalize on digital technologies are able to navigate this new environment quickly and successfully . It is a transition undertaken by a growing number of companies that can see the business potential heralded by the digital revolution . Embrace digital transformation with confidence , not fear , and focus on what makes it possible .
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