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Gaining worldwide fame within the consumer technology space , from the development of the iPhone to the iconic Apple Watch , technology giant Apple has become an inspiration for start-ups and large corporations alike . Part of the business for over 20 years , Jeff Williams was appointed COO in 2015 , and continues to work closely alongside Chief Executive Officer , Tim Cook . This strong partnership has enabled the business to gain a staggering $ 229bn in 2017 , with a long-term aim to tap into further markets , such as healthcare . The launch of its own health clinics for employees , as well as the development of a Health Records API ( application programming interface ) for developers and researchers , shows that no industry is too tough for the company to crack . www . apple . com www . businesschief . com