Business Chief US+CAN Magazine October 2020 | Page 30

DEVELOPING AN EFFECTIVE STRATEGY
LEADERSHIP
30 are beneficial for a business , supporting them to implement agile principles and approaches throughout the organisation . As with all transformations , this can be a tall order . It involves altering the DNA of the organisation , and how it senses and responds to the marketplace . Asking every function in a large organisation to adopt new principles all at once is a huge undertaking likely to produce both false starts , occasional resistance , and cynicism . Having this third party consultant can reassure the senior management of an organisation that this is the right course of action .”
DEVELOPING AN EFFECTIVE STRATEGY
When it comes to developing a business strategy , Ellingrud explains that “ an effective business strategy needs to be grounded in the mission of the company and the organisation ’ s objectives . The strategy needs to take into account the strengths of the company in order to decide where to play and how to achieve success . Importantly , the strategy also needs to articulate what the company will not do and not focus on . We see that more dynamic and frequent resource allocation , both in terms of talent and capital , can

“ An effective business strategy needs to be grounded in the mission of the company and the organisation ’ s objectives ”

— Kweilin Ellingrud , Senior Partner , McKinsey
OCTOBER 2020