Business Chief US+CAN Magazine October 2020 | Page 35

explore what the ‘ reimagine phase ’ might look like for each industry , as well as what things may need to change in the future . “ In just a few short months COVID-19 has changed the world . The pandemic has had a worldwide impact , creating a “ new normal ” unlike anything most of us have experienced in our lifetimes . This new reality has presented organisations with endless challenges and causes for concern . However , there are new opportunities emerging from this pandemic , that a strategy consultant is able to identify . A strategy consultant has the ability to look at the situation from a purely objective point of view and advise on the best next steps .”
Looking to the future , Jordan explains that “ given the unpredictable nature of the virus , it is difficult to pronounce definite economic and industry outcomes . But directionally , it is clear that organisations and individuals need to gear up for a period of fluidity in the new normal . Although current , short term needs have shifted , organisations need to continue building upon their strong digital technology foundations to pursue certain economic behaviours . These include a focus on purpose-centricity with near term adaptability and resilience delivered through a strong digital foundation .” Building on Jordan ’ s beliefs for the future Ellingrud details that “ Virtual meetings and client interactions are likely to continue in the future , with regular communication and brainstorming via videoconference continuing to be an important focus .” However , “ more broadly , there will be a lot of focus on accelerating recovery with a dual focus on health and economics – protecting both lives and livelihoods .”
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