Coca Cola ’ s KOlab is a high-tech facility for the development of collaborative business plans and innovation for retail and restaurant customers . The innovation lab is designed to help Coca Cola ’ s customers navigate the shopping and dining landscape . In the space , teams can explore trends , insights and opportunities via its virtual reality ( VR ) digital immersion room . “ KOlab helps us build relationships with our valued customers and work with them to uncover ideas that will grow both their business and ours ,” commented Robin Perry , general manager of KOlab .

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