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Established by Google , Google X is an innovation lab that strives to create radical technologies to solve some of the hardest problems in the world . Google X ‘ s diverse group of investors and entrepreneurs strive to not only make a 10 % improvement ; the innovation lab aspires to have a 10-times impact on world problems . “ We approach projects that have the aspiration and riskiness of research with the speed and ambition of a startup ,” says Google X . 93 businesschief . com