Business Chief US+CAN Magazine September 2017 | Page 13

CHAMPIONSHIPS – we are all going to do whatever it takes to do that - BILL MANNING , PRESIDENT
REDS ON A ROLL strategy , but the imagery on the club ’ s publicity photos ; it focused too much on the star players , a keen eye he moved to team consciousness . “ For me the little details can be very important . I like to see that everything is aligned . If something is out of alignment I usually catch it !”
The day to day relationship between Bill Manning , Bezbatchenko and
Consistency The best players are expensive , but what happens on the pitch defines the club . Clubs that tend to have a consistent group of players over time appear to do better than clubs that experience significant churn . The approach to the team has changed now , and Manning is happy to have been able to replace the ‘ complete

Our job is ultimately to win

CHAMPIONSHIPS – we are all going to do whatever it takes to do that - BILL MANNING , PRESIDENT

Vanney is absolutely vital – other clubs take note . They don ’ t always agree . If , however , one of the three passionately disagrees with a proposal , that path is not taken and another way found . Much of the time , such is his faith in these colleagues that his role boils down to supporting what the General Manager and Chief Coach wish to do , and that ’ s how he likes it . “ Being aligned is the main thing , and there ’ s no confusion that our job is ultimately to win championships – we are all going to do whatever it takes to do that ,” Manning says . squad overhaul ’ that seemed to happen annually , with fine tuning .
There is a direct correlation between success on the field and off the field , he emphasises : “ The greater the success on the field the more tickets you sell , and the more advertisers want to get involved and sponsor you , like KIA Motors , who sponsor our training field . TV ratings go up .
“ The more people following your team the more merchandise you sell , and the greater the number of people who come to the stadium the more concessions we can
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