INSIGHT
There is so much potential for Canadian soccer in general , and for Toronto FC , in particular , to grow . Last Saturday ’ s sell out is a pointer . The average attendance is 26,000 , but there ’ s still headroom . Season ticket holders number 21,000 , and if Manning can achieve his target of raising that to 24,000 , and the renewal rate from its current 91 to around 95 %, every game would be a sell-out .
Then the club could look at its pricing : the average ticket price is a modest $ 39 , and the Toronto market can definitely sustain a reasonable increase . They also want the introduction of
16 September 2017