SOORTY ENTERPRISES IS CONDUCTING AN ARRAY OF INNOVATIVE SUSTAINABILITY STRATEGIES AND TECHNOLOGIES , ALONG WITH A ROBUST CSR PROGRAMME , TO ESTABLISH ITSELF AS THE LEADING SUSTAINABLE DENIM MANUFACTURER

SOORTY ENTERPRISES IS CONDUCTING AN ARRAY OF INNOVATIVE SUSTAINABILITY STRATEGIES AND TECHNOLOGIES , ALONG WITH A ROBUST CSR PROGRAMME , TO ESTABLISH ITSELF AS THE LEADING SUSTAINABLE DENIM MANUFACTURER

T he denim industry is a notoriously inefficient user of natural resources , but few are more aware , concerned or proactive about this fact than Soorty Enterprises . While its global operations span Bangladesh , Turkey , the Netherlands and the US , the firm ’ s deepest roots remain in its home country of Pakistan , a region being disproportionately impacted by climate change relative to its emissions . In 2015 , a heatwave in Karachi claimed 2,000 lives and Asad Soorty , Director of Operations at the company , laments that such disasters will only become more frequent . “ This coastal city , once with pleasant temperatures and a nice sea breeze , is almost perpetually parched ,” he says . “ About 60 % of the country ’ s population is food insecure , and almost 45 % of kids are experiencing stunted growth . All of this is now ; and we haven ’ t yet moved into the era where Pakistan will be the eighth most climate change-affected country .” He stresses , however , that this exposure to the realities of climate change has not focused the company ’ s sustainability ambitions on Pakistan ,