Business Chief US and Canada November 2022 | Page 21

5 MINUTES WITH ...
“ We are always open to new , genuine feedback and input , no matter where it comes from ,” declares Lenchner , who continues to maintain this way of working today . “ Back then , in 2015 , we were just a few dozen people , but today , we are more than 400 people , and we remain as open and as attuned to feedback as we ’ ve ever been .”
Now the market leader in public web data collection , Bright Data works with more than 15,000 customers , including the largest industry players from almost every sector – from leading US banks to seven out of 10 leading e-commerce giants , to 88 of the leading 100 universities .
“ Even the most reluctant industries have now turned to web data to address the most crucial questions their respective business strategies require ,” he says . “ This is because everything is on the web , you just need to know how to make sense of it .”
Last year , the company surpassed the US $ 100m mark in revenue and acquired three companies , including most recently top ecommerce digital analytics provider , Market Beyond – to help launch Bright Insights , which aims to be a game changer in the data industry .

“ Our company DNA focuses on allowing every role to have complete autonomy , empowering everyone to experiment , fail fast and innovate bigger ”

Lenchner says that being profit-focused versus growth-focused is what has kept Bright Data successful and relevant . “ We always ask ourselves : are we providing the added value that our customers need ? Are we solving all their challenges ? Does our data address their toughest , most critical questions ? Also , are we future-ready enough ? And the answer is ‘ yes ’.”
Here , we catch up with Or Lenchner to discuss leadership , work culture , and how the company is using data for good .
Q . Tell us about the growth of the data domain

» The data domain , and particularly the web data domain , is exploding . Recently , one of our customers told me that web data has become more than just a strategic add-on ; they regard it like utilities – water or energy . Businesses today use data to address the most critical questions . They know they are constantly judged in real time and that they often need to make split-second decisions . Web data provides them with the ability to make that all-important call , which can make the difference between winning and winning more . Smart businesses are utilising the explosion of data for their benefit , turning it into further growth and profits .

Q . In your opinion , what defines a good leader ?

» I believe that being a true leader starts with listening to team members , no matter how junior or senior , and providing them with the freedom to create and manage their own roles and tasks . During the pandemic , it was evident that without such personal autonomy , we would have been less successful . This personal responsibility over your own professional path is key to managing a rapidly growing company .

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