PLAY | CONCIERGE
More crucially , the research finds that most UNHWIs are seeking a noble purpose to their lives and work , far more than ever ; and when they travel , now prefer to select sustainable travel venues , connect with nature , and engage exclusively with environmentally respectful brands .
Julius Baer ’ s first-ever Lifestyle Index , which surveyed HNWIs in the first quarter of 2022 , backs up this impactfirst sentiment . The Index revealed that HNWIs show a strong intention globally towards experiential spending on leisure activities and travel , and that ESG is playing an increasingly key role in their spending , as they look to align their financial and investment decisions more closely with their personal values .
Sustainably focused services , impact travel , philanthropic experiences rising Luxury concierge services have seen acceleration of this trend too , with member requests for low-impact experiences and services rising fast .
“ Clients are seeking our guidance on ways they can contribute , whether financially or via participation , to initiatives that support the environment , economy , and local inhabitants of the area in which they intend to visit . They come to us with an idea of what they would like to do and accomplish , and we create the roadmap , suggesting properties that align with their goals and values , and in many cases pairing their luxury travel experience with environmental and / or humanitarian philanthropy ”
Steve Edo CEO and founder , Pure Entertainment Group
128 September 2022