Business Chief US and Canada September 2022 | Page 90
PLANET | B CORP
For some businesses , like Etsy , the B Corps ’ framework won ’ t be desirable or necessary . These organisations are clear on what they want and need to do , and they find the undeniable B Corps admin more of a hindrance than a help . My experience however is that these organisations , although brilliant , are in the minority . Most of us need some guidance . Ben Scoggins CEO , Organic