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PLANET | B CORP
communicate their impact and improve . But increasingly , we are seeing companies at the other end of the spectrum , those who have been operating for many years and are now starting to action impact and purpose . They see B Corp as a good place to start to pull together structure and advice .”
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With € 24.3 billion in sales , in 2018 ,
Danone North America became the largest Certified B Corp in the world by a factor of two . Danone Oceania followed suit earlier this year , becoming the largest B Corp in Australia and New Zealand . Today , more than 60 % of Danone ’ s global sales are now covered by B Corp certification , marking significant progress towards Danone ’ s ambition to become one of the first certified multinationals . The food and drinks ’ giant achieved global sales of € 24.28bn in 2021 and has more than 100,000 employees worldwide .
B Corp is a journey , not a destination Becoming a B Corp is no mean feat , however . The process can take many months , multiple employees , and shedloads of paperwork , and companies need to recertify every three years .
Certification involves assessment ( B Impact Assessment ) of a company ’ s impact on its governance , workers , customers , community , and environment , with each company achieving a baseline score . The average score is 50 , and organisations then work towards achieving a score of 80 , the minimum required for certification .
Sam Galsworthy , co-founder of Gin brand Sipsmith , which certified in May 2021 , admits the process is tough , involving continuous improvements – listening , learning , assessing , and acting . “ We need to score 25 more points on the B Corp assessment by 2025 . It is not going to be easy ,” he says .
And the numbers back this up . While more than 200,000 organisations are currently using the B Impact Assessment to analyse their impact , only around 5,000 have successfully gained B Corp status .
UK-headquartered digital agency Organic , which offers the best-in-class digital solutions to big-name clients including Heinz , Capita , Samsung , HSBC , and PwC , is one company that has achieved certification . “ B Corp certification took the best part of a year and was a laborious and sometimes tedious process with a rigid methodology ”, CEO Ben Scoggins tells Business Chief .
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