BUSINESS REVIEW USA & CANADA
find a way to use our scale to bring more nourishing and ready-to-eat meals to those in need .”
Starbucks has high ambitions for the program , predicting that it will be able to provide five million meals within its first year . But the end goal is to reach a point where Starbucks is able to recapture and make 100 percent of all eligible food from its stores available for donation .
Roasting Starbucks Coffee
LOOKING TO A FUTURE OF FAIRER TRADE Another key part of the plan for Starbucks is an initiative to increase sustainability in the coffee supply chain . As the company illustrated at its shareholder meeting , its Sustainable Coffee Challenge initiative is already seeing results . The One Tree for Every Bag campaign , produced in conjunction with Conservation International , is currently on track to place 20 million rust-resistant seedlings in the hands of coffee farmers this year alone . Drilling down from the efforts of the brand to its effects on the people working behind the brand , Starbucks is anticipating far reaching results for its campaign in the
long run .
“ In addition to the millions of pounds of green coffee this program will help farmers grow - helping to create economic stability for their communities and families - the development of seedling nurseries and a delivery infrastructure with supplier ECOM for the initiative will generate more than 1,600 jobs in the process ,” the company announced . “ An initial 11 million rust resistant coffee seedlings will begin to be distributed in Guatemala , Mexico and El Salvador in May ahead of planting season in each of these countries . All of this work will be supported by Starbucks open sourced ethical sourcing program , C . A . F . E Practices ,
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