Business Chief US+CAN Magazine April 2016 | Page 20

LEADERSHIP which offers agronomy information and tools in addition to financing for farmers worldwide in collaboration with Conservation International .”
AN OPTIMISTIC FUTURE The omnipresence of politics in this election year is impossible to miss , and it should come as little surprise that Howard Schultz has taken notice and made it a further peoplemobilizing mission for Starbucks as well . In an effort “ to strengthen democracy and elevate citizenship in America ,” the company also launched its TurboVote project to support Democracy Works and engage more voters to participate — the brand and its partners , from Airbnb to Univision , hope to see 80 percent engagement of eligible voters by 2020 .
In his keynote speech concluding the shareholders meeting , Schultz spoke to this mobilization , the power of people and his views on the future and what it could be . In his speech he addressed the concept of the American Dream — not as a rags-toriches solo climb , with every man for himself , but as a collective reservoir of values and integrity in which rising
20 April 2016