It ’ s imperative that
WE RAISE AWARENESS OF THE RESPONSIBILITY that we have in terms of recycling
representing a brand like Head & Shoulders – it ’ s not something you do lightly . It ’ s a big deal for us and there was so much preparation involved .”
Helias admits that one large reason P & G ’ s efforts in the use of recycled plastics have escalated recently is the findings by the Ellen MacArthur Foundation , which triggered a reaction across the industry : “ The idea of there being more plastic than fish in the ocean really captures the imagination of people , and the leader of our healthcare business simply said ‘ let ’ s do something – something we can bring to our brand and engage with the consumer about ’. It ’ s imperative that we raise awareness of the responsibility that we have in
terms of recycling . The use of beach plastic is a very strong consumer statement , and we have the power
HOW P & G PROTECTS THE PLANET
to make a meaningful impact .”
Partnerships The impact P & G makes is bolstered by its strategic partnerships , one of the most integral of which is the WWF ( World Wildlife Fund ). In 2010 , both P & G and the WWF announced their goals and visions together , and the two organizations have worked together a very long time .
“ We work with anyone who is willing to help us with what we do ,” Helias explains . “ We choose people based on whether they have a similar agenda . Recycling is always an interesting topic because it ’ s something we have to act on . We have many projects with many partners who recycle a lot themselves and have the technology to support sustainability .”
Alternative power P & G relies heavily on windgenerated electricity , and it has recently completed work on a wind farm in Texas , which will be an integral part in P & G ’ s long-term goal of powering all plants with 100 percent renewable energy .
“ The wind farm is now in operation , and it covers the electricity for all our
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