“ Technology-driven innovation will continue to play a powerful role in the growth of the US and beyond , and in how we live and work ”
- John Donahoe , CEO , ServiceNow
You have served big companies , but is there anything you can learn from small businesses on how to best serve consumers ’ interests while remaining competitive in the marketplace ? Small businesses are incredibly close to their customers . They interact directly and personally with their customers every day . Their customers may be neighbours , friends , fellow church members or old childhood friends . Small businesses can be highly attuned to local market conditions and competitive issues . Small business owners and employees live and work in the community in which they operate and compete . Staying close to your customers and intuitively understanding market dynamics can be challenges as businesses scale ; customer intimacy and deep market knowledge are key to enduring success . Nothing replaces actual customer interaction and on-the-ground experience .
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