DENTSU AEGIS NETWORK
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“ There ’ s always a need for creativity and ingenuity when designing your own unique and differentiated business strategy ”
— Max Cheprasov , Chief Automation Officer , Dentsu Aegis was a decision guided by a long-term mission : “ I transitioned into this new role to focus on acceleration of intelligent automation solutions and to promote best practice across Dentsu globally .” In a career clearly defined by his commitment to finding new and better ways to service clients and enable employees to do their best work , Cheprasov is a believer in going beyond convention and working out cutting-edge tech solutions to everyday problems . “ There ’ s always a need for creativity and ingenuity when designing your own unique and differentiated business strategy ,” he says . It is this attitude that he brings to bear on his daily activities at Dentsu Aegis .
An early enthusiast of AI ’ s potential in business , Cheprasov embarked on his first automation-related project in 2016 by experimenting with natural language processing ( NLP ) and natural language generation ( NLG ) technology for data analysis reports and insights . It was because of this project that he and Dentsu Aegis ’ leadership team became convinced that it was an avenue worth exploring with high priority . Certain that AI could lead to a dramatic boost in business performance and
AUGUST 2020