MSU FEDERAL CREDIT UNION
334 experience for our members – when they need us . We continue to expand our Chatbot ’ s capabilities , and through this , our live chat employees and others can focus on more complex and meaningful transactions . In addition , our eServices team has grown exponentially , from just three employees when I started 13 years ago , to more than 75 employees today as our members ’ behavior has changed over the years becoming more comfortable interacting through live chat and other digital touch points .
“ WE ’ VE BUILT ROBUST IT AND UX TEAMS IN HOUSE TO ALLOW FOR GREATER CONTROL , WHICH HAS ENABLED US TO BE EXTREMELY RESPONSIVE TO OUR MEMBERS ’ NEEDS ”
— Benjamin Maxim , Assistant Vice President of Digital Strategy and Innovation , MSUFCU
AUGUST 2020