341 years . “ I believe there will be varying levels of comfort with people using digital products ,” he says . “ People will still want to interact with us in person so it ’ s about how we use digital to augment the experience they have with us . We strive to provide a personalised solution because everyone ’ s situation is unique to them . As we innovate in the digital financial space , we are focused on personalisation , encouraging financial wellness , and providing superior digital service to our members . There are many services , such as Netflix or Amazon , that leverage their user ’ s data to tailor an experience that is unique to them , providing a personalised list of options or recommendations and the more the user is willing to share the more individual the experience becomes . We want to follow the same process for financial services . The influence of data is huge and its influence will only continue to grow .”
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