Business Chief US+CAN Magazine December 2016 | Page 16

TECHNOLOGY
WHEN ONE BUYS an iPhone , one is paying for an image - a particular minimalist colour scheme , an iconic symbol , and a certain degree of quality to accompany it . Apple inspires customer loyalty in a way few technology companies are able to , and it has made strides in the world of mobile devices that many competitors have been unable to maintain . But could the increased exclusivity of the iPhone be seen as monopolization , outshining the company ’ s genuine achievements ?
The release of the iPhone 7 caused controversy regarding the lack of headphone jack . Apple has long manufactured its own headphones for use with the iPod , iPhone , and iPad , instantly recognisable by being vivid white – and when was the last time you saw an Apple fan using anything else ? iPhones are also now the only big cell to have their own brand of charger , which will differ depending on whether your mobile is pre or postgeneration 5 . While all other brands now use a universal adapter , iPhone sticks staunchly to its bright white cable . The devices are also favored regarding accessories , with cases and button covers readily available in way that they aren ’ t for the wealth of Android or Windows models .
16 December 2016