Business Chief US+CAN Magazine December 2016 | Page 17

THE IPHONE 7
Apple ’ s decision to take away the jack and offer $ 159 wireless headphones confirms the exclusivity of its image . Many fans were underwhelmed by the real design compared with the fan-created concept art which featured smaller , neater , and more secure buds than the real things , which have inspired both mockery and apprehension over obvious security issues . Apple has attempted to sweeten the deal by assuring customers they can buy individual AirPods if one is lost , but the expense remains off-putting .
While iPhone customers can still use headphones via some complicated wiring wizardry , this latest evolution does appear to take away the last vestiges of choice . However , that does not necessarily negate the technological advancements – and they truly are advancements
– Apple has made . The iPhone brings in half of its revenue for good reason ; it has reshaped its industry with features such as the voice-activated personal assistant known as Siri , the fingerprint sensor introduced as of the 5S , and increasingly large screens – all of which have since been replicated by other brands .
While Apple may not have plucked many of its features out of the R & D ether , it has used its expansive talent pool and influence to repurpose and perfect existing ideas , consistently influencing others . Apple did not invent multitouch , but it did bring make the technology prominent and accessible . Nor did it come up with the concept of an app store , the swipe-to-unlock
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