Business Chief US+CAN Magazine December 2016 | Page 22

TOP 10
‘ holidays are coming ’ THE BIGGEST DRINKS company in the world has never had to try too hard to draw attention to itself . The company began in 1886 , creating medicinal drinks made with coca leaves and kola nuts in an effort for the inventor , Josh Pemberton , to wean himself off morphine . Coca-Cola has since become beyond iconic , something in both the background and foreground of every element of life .
Its best-known and best-loved commercial , featuring a brightly-lit Coca Cola truck rolling through a town and past bright-eyed children , has become synonymous with the season . It debuted in 1995 and has been revised several times since , but kept the brain-worm of a song intact , leaving one feeling almost unbearably ebullient .
22 December 2016