Business Chief US+CAN Magazine December 2016 | Page 23

CHRISTMAS COMMERCIALS ‘ M & Ms meet Santa ’
M & MS HAVE BEEN available to Americans since 1941 , but it wasn ’ t until 1954 that the instantly recognizable characters were introduced . Its ‘ spokescandies ’ have come to represent the company and ad campaigns have often linked into movie releases , keeping them relevant . The most famous mascots are the red M & M ( milk chocolate , now voiced by Billy West ) and the yellow ( peanut
variety now voiced by JK Simmons ).
The well-known 1996 commercial features the two interrupting Santa delivering gifts and being shocked to fainting that the other mythical character exists . It acts as a subtle advert for the holiday-themed green and red M & Ms , and at just 15 seconds long it is a short and sweet reminder of Christmases past .
23