Business Chief US+CAN Magazine December 2016 | Page 24

TOP 10
‘ Noelco Santa ’ NORELCO , NOW KNOWN as Philips or Philishave , was a personal grooming company starting in 1939 which mainly manufactured razors . Any popularity its electric shavers could gain was delayed by World War II , and didn ’ t reach prominence until 1951 . In the 1960s , a Christmas commercial was released , which simply features a plasticine Santa riding the head of an electric razor across a snowy landscape . The ad then alters the company ’ s name slightly to spell ‘ Noelco ’, and states “ even our name spells ‘ merry Christmas ’”. The Norelco brand has slowly been phased out , but the advert is still remembered fondly .
24 December 2016