CHRISTMAS COMMERCIALS
‘ Campbell ’ s snowman ’
CAMPBELL ’ S SOUP COMPANY , commonly known simply as Campbell ’ s , was founded in 1869 and its products – and branding – have gone largely unchanged ever since . The company was already a household name by the time Andy Warhol famously created a set of prints featuring Campbell ’ s soup cans in 1962 , but the event turned the business into an American icon . In 1993 , Campbell ’ s released a Christmas advert which has stayed with people across the US ; a classic advert with a simple concept , this commercial fills the viewer with the cosiest holiday nostalgia . It shows a snowman enduring bitter weather before waddling its way into an idyllic winter home , hanging up its scarf , and sitting at the kitchen table as a steaming bowl of soup is placed in front of it . As the snowman begins to eat , the snow melts away , revealing a young boy who has been warmed through by the soup .
25