Business Chief US+CAN Magazine December 2016 | Page 26

TOP 10
‘ We wish you a merry christmas ’
HERSHEY KISSES WERE first introduced in 1907 , characterized by their flat-bottomed teardrop shape and colorful foil wrappers , with novel strips of paper protruding from the tip to open them . There has been a large number of limited edition varieties available and several available year-round , and they remain the most recognisable Hershey ’ s product around .
The classic Hershey ’ s Kisses Christmas commercial has been running since 1989 and has remained unchanged ever since . It features Kisses arranged in a simple Christmas Tannenbaum formation , and ringing like hand-bells to tune of ‘ We Wish You a Merry Christmas ’. As one of the least sentimental but still effective Christmas commercials of all time , it is ageless .
26 December 2016