CHRISTMAS COMMERCIALS ‘ Peter comes home ’
SPEAKING OF SENTIMENTALITY , Folgers advertising is stuffed full of it , and its seasonal commercial is no exception . Created in 1850 , the company set a course early on to become the largest-selling ground coffee brand in the US , and achieved that goal in the early 1990s . That status remains unchanged .
The most famous holiday commercial features a young man – Peter – returning to the family home for Christmas break in the early hours of the morning . He is
welcomed by his young sister and they begin making coffee , waking their parents , who welcome Peter warmly . This pure and innocent ad is more positively remembered than the almost-notorious ‘ brother and sister ’ version , for reasons obvious to any who have seen it .
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