Business Chief US+CAN Magazine December 2016 | Page 28

TOP 10
MCDONALD ’ S IS UNDOUBTEDLY the most famous fast food company in the world , having infiltrated nearly every corner of the globe since 1940 . Its mascot , Ronald McDonald , has been in circulation since 1963 , and the company has not wavered from his bold clown image . While other characters have been introduced in the past , Ronald has mostly been shown simply interacting with children on his adventures .
One such example the well-loved ice skating commercial , in which a group of children trek through the snowy woodland and find Ronald McDonald skating around a frozen lake . They join in , watched by 2D cartoon animals , and have fun with Ronald until he skates away . This was released in the 1980s , a time when McDonald ’ s was still marketing solely at children and before the health risks became such a concern .
‘ ice skating Ronald McDonald ’