CHRISTMAS COMMERCIALS ‘ home for the holidays ’
THE BIGGEST CARD manufacturer in the US began in 1910 , and has never hidden its agenda of tugging heartstrings worldwide . One of its most famous commercials , released in the 1990s , is not dissimilar to the Folgers concept , showing a family visiting some older family members on a snowy day . The house is filled with holiday decorations , and the main character – a young boy – starts off
excitied and hopeful that his brother might also visit , but by the time he gets up to sing a Christmas song for his relatives , his confidence has waned . However , the brother arrives at the house and begins to sing with him , and thus the circle of emotional familyorientated sweetness is complete . A much longer advert at 2.5 minutes long , it certainly makes the heart ache .
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