Business Chief US+CAN Magazine December 2020 | Page 175

SITEONE ’ S APPROACH TO DIGITAL INNOVATION AND TRANSFORMATION
SITEONE ’ S APPROACH TO DIGITAL INNOVATION AND TRANSFORMATION
When it comes to digital innovation and transformation , Kramer says the company ’ s core focuses include customer experience , operational excellence , systems efficiency and security .
“ The first is around customer experience and operational excellence in the branch and how we achieve those ,” says Kramer . “ First and foremost it ’ s safety , especially in the current climate , and ensuring that we have the inventory on hand that the customers need .”

EXECUTIVE PROFILE : Sean Kramer

Title : CIO Industry : Wholesale Distribution
Company : SiteOne Location : Atlanta Metropolitan
175 Sean Kramer began his career at SiteOne Landscape Supply in 2014 and is the current Chief Information Officer ( CIO ).
From a technology perspective , Kramer explains that the landscape industry has been a unique challenge . “ When I joined , I came from the automotive industry where the technology was more prominent . They had technology in vehicles and online experiences for several years . At the time I joined SiteOne , the technology in place was to support the back office . Almost all the ways of interfacing with a customer was coming into the branch , looking at the products and buying while in the branch . We didn ’ t have any customer facing technology that we used to interact with customers regularly . But the industry is changing , customers are looking for new ways to interact with the wholesale distributor . businesschief . com