two ways . One is a set of technologies to enable our associates to reduce friction in their lives and to help them serve our guests better . And the second is another set of technologies that help us know our guests better and enable them to engage with us anytime and anywhere .”
One such group of technologies is artificial intelligence , as Tastepe explains . “ We are starting to leverage AI in some places . For instance , we use technologies on our website to recommend products based on our customer history and choices . We are continuing to identify many more opportunities to leverage tools that help us make better decisions , AI being one of them .”
It is data that is at the heart of the company ’ s decision making . “ Frankly
EXECUTIVE PROFILE : Ty Tastepe
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Title : Chief Information and Digital Officer Company : Altar ’ d State Industry : Retail
Location : Maryville , TN , USA
Ty Tastepe serves as the Chief Information and Digital Officer for Altar ’ d State , and leads technology and digital teams to deliver exceptional digital experiences for guests and associates .
Prior to Altar ’ d State , Ty spent almost two decades delivering large scale digital transformation programs at global entertainment and hospitality brands including Universal Parks and Resorts , Hilton Worldwide and Walt Disney Parks and Resorts .
He earned an MBA from Villanova University and received both a Bachelor ’ s and Master ’ s degrees in Electrical Engineering from Drexel University . businesschief . com