What is stakeholder mapping ?
“ A collaborative process of research , analysis , debate , and discussion that draws from multiple perspectives to determine a key list of stakeholders across the entire stakeholder spectrum ” BSR
goals ; timely engagement that can inform outcomes and business decisions ; providing diverse and inclusive perspectives as well as being culturally sensitive and accessible ; not just sharing but ensuring that the stakeholder is listened to too ; and ensuring transparent communication and sharing information .
It is important to ensure that once an engagement with stakeholders is made , that the original purpose and aims ; the methods used ; the participants ; a summary of any concerns , expectations , and perceptions ; a summary of discussions ; and a robust list of outputs are documented in order to measure the success and build upon the efforts made for future engagements . “ Companies often conduct engagements and then fail to document the results and act transparently on the information gained through the exchanges ,” comments BSR , who explains that adopting this approach
Charlotte Bancilhon
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“ Without input from key stakeholder groups , any approach to sustainability will be limited by an organisation ’ s selfinterest and inward focus ”
— BSR businesschief . com