Business Chief US+CAN Magazine December 2020 | Page 44

THE IMPACT OF COVID-19 ON STAKEHOLDER MANAGEMENT
Building Stakeholder Trust in 2019
LEADERSHIP & STRATEGY
44 will “ help hone your message for the appropriate audience .”
Ultimately , BSR states that , “ the art of stakeholder engagement does not actually lie in which format you choose , but in how well you match a format to the issue , stakeholder ( s ), and situation . The scale , scope , and span of the engagement will vary , depending on these specifics .”
THE IMPACT OF COVID-19 ON STAKEHOLDER MANAGEMENT
“ The companies we work with all say that , if anything , the COVID-19 crisis has amplified stakeholder management . Companies are getting more questions from stakeholders , not less . This includes questions from investors , clients , and consumers ,” comments Charlotte Bancilhon , Associate Director , BSR , who adds that “ In terms of topics , the spotlight has shifted to the social agenda , in the midst of job losses and the economic crisis impacting people ’ s livelihoods worldwide . Marginalized populations and women are disproportionately impacted by the COVID crisis . Executive compensation and tax practices are coming under increased
Building Stakeholder Trust in 2019
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DECEMBER 2020