THREE TYPES OF ENGAGEMENT FORMATS FOR STAKEHOLDER MANAGEMENT
“ Companies often conduct engagements and then fail to document the results and act transparently on the information gained through the exchanges ”
— BSR
scrutiny in the US , although this has been a topic for stakeholders in Europe for a while now .”
Back in April , BSR looked at what stakeholders were discussing online and on social media , leveraging its partnership with Polecat , which provides a big data tool to analyse global discourse . BSR found that online media focused on some of the topics you would expect – procurement of medical supplies and the labor market . “ The social media conversation on the other hand was paying acute attention to issues of diversity , equity , and inclusion and how not all are equal in the face of this crisis . One month later , the killing of George Floyd sparked the global Black Lives Matter movement .
Of course COVID-19 has affected the way we engage as well , shifting from in-person to virtual and leveraging technology to do so ,” commented Charlotte Bancilhon , Associate Director , BSR .
THREE TYPES OF ENGAGEMENT FORMATS FOR STAKEHOLDER MANAGEMENT
1 . Innovate collaborate consult – joint venture or partnership ; external advisory council ; collaboration workshop ; joint research ; or stakeholder engagement summit
2 . Message advocate – sustainability report ; survey ; town hall meeting ; mass email or newsletter ; social media outreach ; or conference
3 . Monitor – marketing campaign and tracking ; online and social media monitoring ; subscription to stakeholder ; newsletter ; or blog .
45 businesschief . com